MacWorld Expo 2009: Interview with VP

This past Friday I was given the opportunity to speak with Paul Kent,  Vice President and General Manager for Macworld Conference and Expo. We spoke about the upcoming event (January 5 – 9) and how New Mac Users would enjoy this Expo. At the 2008 Macworld Expo and Conference, 25% of the 45,000 people who attended were first time Macworld attendees. This year Macworld Expo would like to increase that number. On the show floor there will be the Macworld Learning Center with free education taught by the folks from and a New User Lounge where you can come in and use a charging station or just get advice from Apple consultants, all while taking a load off.

Paul and I spoke about the many different packages that they are offering for this years Expo. The first is the Expo Pass. The Expo Pass will get you in to all exhibits Tuesday through Friday. It also allows you to attend three Feature Presentations. Macworld Live with David Pogue, Macworld’s Best of Show awards, and a presentation by Leo Laporte. The Expo Pass will set you back $25 if you register before December 1st or $45 after December 1st.  If you care to upgrade to the ExpoPlus Pass, which is $100 before December 1st and $150 after that, you will get everything in the Expo Pass plus be invited to three more presentations. David Pogue will be making a movie from start to finish using iMovie, Andy Ihnatko will be doing a presentation on how to share nearly everything with your Mac, and there will be a presentation on starting an internet business with your Mac.  With the ExpoPlus Pass you’ll also receive private viewing of the Expo floor on Wednesday morning from 10 to 11 AM. According to Paul this may be the best bang for your buck.  There are many other programs available that range in price from $25 up to $1695.  There are so many tracks that a New Mac User could attend that I cannot list them all here if you’re interested in the pricing and what is offered at this years MacWorld Conference and Expo head over to the website at


UPDATE: Just after  I posted this Macworld Expo published this interactive show brochure.

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