Apple Does Understand how to keep the Mac Fans Happy

Just a few hours after the bomb had dropped price had dropped $200 on the iPhone,My Brother and i were talking about which ipod product we wanted. I told him that Mr. Jobs had better do something for the Mac Fans who sat in line for hours just to give him an extra $200. Well it turns out that Mr jobs does listen to the little people ( especially when id say almost a million iPhone owners send really mean e-mails). The letter below is a direct copy from the Apple website.

An Open Letter To iPhone Owners from Steve Jobs
To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.

Steve Jobs
Apple CEO

My Question is is that enough?? I am on the fence about it.


  1. awchandler

    I can honestly say in our discussion, that I doubted HEAVILY Apple would make peace with their (Jesus)Phone early adopters. I will say the $100.00 comes with a healthy dose of synisism from Mr. Jobs.

    I find it hard to believe people are shocked by Apple’s price cut. Isn’t this typical Apple??? My biggest barrier to entry for Apple was that everything you buy today is replaced, revamped, repriced or gone 5 min after you buy it. Everyone I talked with knew the iPhone would be no exception – such a new and innovative product was sure to have quick changes made to it. I hope Mr. Jobs hasn’t opened a Pandora’s Box with this “gimme”.

  2. Harold Seckinger

    Apple is the most predatory consumer oriented purveyor I have ever experienced; in spite of the ingenious development of information processing. The endless juggling of software components and price gouging consumers is only exceeded by the best personal computer ever. I started with Pascal in 1983, the death of which forced me into Windows and Autocad. Mac, which I am informed grew out of Pascal, would be a real delight, if Apple would just support us instead of Apple!

Comments are closed.